Olive & Oak
Brand, packaging and launch campaign
the wolf
And someone who comes back with dinner.
Instinct. Timing. The hunt for attention that converts.
alice
Every brand needs someone who wonders what's down there.
Curiosity. Imagination. The question nobody thought to ask.
drag
A brand without curiosity gets ignored. A brand without appetite gets forgotten.
We are a 360° agency, which means we own the whole arc — the first question, the idea, the thing you can actually see, and the number it moves. One team from Athens, working in Greek, English and whatever your market speaks.
What we do
Six disciplines, one team. Take the whole circle or the part you're missing.
Strategy & positioning
Where you actually sit in your market, who you're for, and the sentence everything else hangs off.
Alice asks what business are you really in? The Wolf asks who are we taking share from?
Brand & identity
Naming, logo, typography, colour, voice — and the guidelines that keep it intact once twelve people are using it.
Alice asks what should this feel like? The Wolf asks will it survive a 32-pixel icon?
Content & production
Photo, video, motion, copy. Shot in Greece, built for feeds, cut down to every format you need.
Alice asks what's the story? The Wolf asks does it work with the sound off?
Social & community
Channel strategy, always-on calendars, and someone who actually answers the comments in your voice.
Alice asks why would anyone share this? The Wolf asks what did it cost per follower?
Performance marketing
Paid search, paid social, creative testing and the reporting that tells you which half of the budget worked.
Alice asks what haven't we tried? The Wolf asks what's the cost of acquisition?
Web & digital products
Sites, shops and tools that load fast, rank, and are still easy to edit two years after launch.
Alice asks how should it feel to use? The Wolf asks how fast does it load on 4G?
How we work
360° isn't a menu, it's a loop. We don't hand over at launch — that's where the useful part starts.
Listen
Your market, your numbers, your customers' actual words.
Frame
One sharp idea everything else can hang from.
Make
Design, film, write, build. In house.
Launch
Across every channel on the same day, in the same voice.
Measure
Against the business metric, not the vanity one.
Sharpen
Keep what worked, kill what didn't, go again.
Selected work
Sample layouts — real projects land hereMeraki Hotels
Identity, site and direct-booking strategy
Nyx Athletics
Content engine and paid social
Tell us what you're hunting.
A first conversation costs nothing and usually takes half an hour. Bring the problem, not the brief — we'll help write that part.
hello@aliceandthewolf.com